Do you want to send important updates to customers but aren’t sure how to send them without sounding like a sales promotion? Informational SMS is the solution. As an integral component of any successful SMS marketing strategy in Nepal, Informational SMS will help you build trust and deliver an excellent customer experience.
In this article, you will learn what Informational SMS are, how Informational SMS are different from other messages, and the best practices for using them professionally.
What are Informational SMS & How Do They Differ with Promotional SMS?
An informational SMS is a message sent to share useful or important updates with people like reminders, alerts, schedules, or notices without trying to sell anything.
For a clear distinction, here’s a quick comparison:
| Feature | Informational SMS | Promotional SMS |
| Primary Goal | To inform, update, or alert | To sell, market, or promote |
| Content | Factual, urgent, personalized | Offers, discounts, new products |
| Example | “Your package is out for delivery.” | “50% OFF Flash Sale Ends Tonight!” |
What are the best use cases of informational SMS?
Using informational alerts is a great way to improve communication with your customers. Informational alerts provide useful information as well as credibility, without attempting to sell the customer anything. These applications are vital for many businesses, as detailed in our guide on how different industries use SMS.Here are a few examples of what you might send:
Order & Delivery Updates
Let your customers know where their Order is on the delivery path.
Example: “Hi [name], your order #1234 has shipped! You can track it here: [link]
Appointment Reminders
You can help avoid missed appointments by considering sending a friendly Reminder.
Example: “Reminder: your appointment is tomorrow, October 28 at 10 AM.”
Urgent Service Notices
Let your customers know about service outages/downtime right away.
Example: “Just a heads up: our app will go down for maintenance tomorrow from 2-4 AM.”
How Can I Craft Effective Informational SMS Messages That audience Will Actually Read?
To make sure your messages are accepted and read, it is good to follow the below to apply best practices:
- Be Direct: Say what you mean and vice versa. It should be clear within seconds.
- Be Strictly Informational: There are no sales offers or pitches blended in with service alerts. This is the quickest way to break brand trust and look like spam.
- Provide a Next Step: This could be a tracking link, a number to call, and other informational value.
Conclusion
For creating lasting relationships with customers, effectively using informational SMS is extremely important. Informational SMS are the lifeblood of great service communication.
Are you ready to start sending your messages? Read how though bulk SMS Nepal platform you can send your first informational SMS.
